butter LONDON

What is butter LONDON?
We believe in Great Britain, Fashion and Rock and Roll. butter LONDON was founded by She-Brit Sasha Muir. On moving to the United States, she was shocked at the number of toxic ingredients in cosmetic products. She saw the need for a new brand of hand and nail care products that combined high fashion and health and set about building what is today, a premier British fashion brand.

We believe in colour not carcinogens.
London’s leading manicurist & nail trend spotter, Nonie Creme, joined butter LONDON as its Founding Creative Director to help create a complete range of hand and nail care products without those chemical nasties. butter LONDON is a 3 Free Company. Why? Because they are cheap and unmonitored by the Food and Drug Administration. They are also extremely hazardous to humans, causing cancer, birth defects, neurological damage, and a host of other serious illnesses.

3 Free is what we do and it means No Formaldehyde, No toluene, and No DBP (Phthales). Ever.

We believe in Gorgeous. Pretty. Sexy. And Fabulous.
Nails are now a must have fashion accessory – just ask the Fash Pack! Each season we are backstage at Fashion Week collaborating with top designers and developing custom nail lacquer colors on the spot. Now, it’s not very British of us to brag but you should know that we have a knack for creating nail trends not just following them, ahem; British Racing Green was a bit of a hit in 2009.

Long Live Nails!